The graphics are inspired by the Nike icons which is playfully integrated with Parisian landscape and lifestyle. On the first floor is a Nike ID space and exclusive NSW apparel offering.
Design: Nike Brand Design EMEA
Graphic design: Antoine + Manuel
Total Store size: 118 M2 on 3 floors
Located in Le Marais and designed by the brand’s in-house team, the project involved restoring tiles, ornaments and handles from the original interior.
The design incorporates furniture and display fittings inspired by gymnastics equipment.
Illustrations inspired by items of sports clothing and the surrounding Parisian landscape decorate the walls.
The original facade is kept and refreshed. Features of the interior such as the tiles, ornaments and handles have also been restored.
Sports cues such as gym equipment, colors, materials and even sports books provide a Nike tone of voice and a backdrop of Nike Sportswear products.
Via Dezeen Design Magazine